As a practicing product developer the primary objective is providing enhancements, new and improved, or new to our customer base products and services, with the result being growth. Very offensive. When I put on my strategy hat I can’t help but think about defensive moves we need to make and how I may be able to block the competition from achieving their goals. Whether I’m playing the offense or defense product development and IP can play a role. On the offensive side IP may take a backseat to growth. I want to get my product out into the market quickly and not disclose what I am doing and how I am doing it. On the defensive side it may at times be the primary objective. I want to block others from doing this or I want to block my competitor form moving into a certain market or position.
There isn't a marked difference between invention and innovation. Don’t trade off innovation with invention. Look at invention as one potential means-to-an-end within the innovation cycle. Innovation should provide direction and help manage the gap between where I want to be (my desired end state) and where I am (my beginning state).
Need help, visit us at http://www.stagesofinnovation.com/. Our unique approach will help you understand where you need to play offense and defense to achieve your business goals.
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