This economy hasn't been easy. I have the unique perspective of working in a large company but also being a small business owner. There are a few things that I've done in both that has made it easier to survive.
1) Wait 60 days before you make any large purchases. Unless absolutely necessary put all expenses on hold. You will be surprised with what you can do without after 60 days.
2) Require customers to pay a portion up front. Cover your cost, defer your profit. Customers gets what they need, you get the the work and a revenue stream.
3) Increase the attention on your existing customers. Last thing you need is to lose customers. Retention has been a big focus this year. Take a look at http://www.stagesofinnovation.com/whatwedo/savemycustomers.html
4) Look for areas that you can cross sell other products or services. Once you have your customer's attention look for ways that you can offer more.
Feel free to contact me rgoldberg@stagesofinnovation.com or visit http://www.stagesofinnovation.com/ for more ideas on how to break the recession.
See how other companies are fighting the recession.
http://communitymarketing.typepad.com/my_weblog/2009/04/how-25-professionals-create-success-in-a-recession.html
Rob Goldberg 2009
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